Publicizing Your Blog

There are those that can write and those that simply shoot themselves in the foot by re-posting some content from other sources as the “I’ve got a blog too” crowd. Now that you’ve started and gotten a few posts published, it’s time to publicize your blog. The whole reason you started a blog was to [...]

Email Templates Are Waste of Time

And no, this is not an April Fools’ joke. A few months ago, I received a newsletter from a prominent sales guru, Jeffrey Gitomer. The title was “Your E-mails Suck!”. It wasn’t offensive to me. In fact, my reaction was finally – someone else gets it and will relate how email is out-dated, intrusive, and [...]

Control Your Destiny

Seriously? Again? So how long were sales people not able to use the system and e-mail was down and people thought you went out of business because the website wasn’t there either? It’s a common story. You wouldn’t thoughtlessly give a relative stranger your power of attorney or access to your bank account. However, most business [...]

Web 2012

Every organization needs a website. However, the days of a 10 page site are over. Your website should be useful for customers and enticing for prospects. Maybe it’s time for a makeover? Play the us and them game. Create a spreadsheet with a column for your website and columns for competitors. Then list look/feel, menu options, message/text, [...]

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